Event Promo

Behind The Scenes

Credits: Director & Director of Photography

Client: Verizon Media x Yahoo

Agency: Superfly

My production company ARTIFACT was brought on by our friends over at Superfly to help promote Yahoo’s yearly product release event “Build It Forward”. With help from Craig Robinson, Serena Williams, David Ortiz, Hannah Bronfman, and Rebecca Minkoff; we brought Yahoo’s digital products to life by filming on a mixed reality stage.

Leading up to the event, we created a series of promotional videos tailor-made for each social media platform. Since the event itself was a huge success for Verizon Media and Yahoo, we also created a behind-the-scenes video for Superfly to show off some of their hard-earned viewership numbers. Enjoy!